Resilience in health entrepreneurship: changes and challenges in the post-COVID-19 context
Keywords:
entrepreneurship, healthcare sector, needs, expectations, resilienceAbstract
Introduction: The COVID-19 pandemic significantly transformed the healthcare entrepreneurial ecosystem, and generated new challenges and opportunities, which requires studies that evaluate various aspects of healthcare system management.
Objective: To analyze changes in healthcare sector priorities, assess the resilience of initiatives, and determine the adaptation strategies implemented.
Methods: A validated questionnaire was administered to entrepreneurs from various healthcare areas; variables such as infrastructure, financing, digitalization, and innovation were analyzed. Data were processed using descriptive and inferential statistics.
Results: The results revealed that the pandemic accelerated the adoption of digital technologies, promoted new innovation strategies, and altered growth expectations. However, barriers persist related to access to financing, bureaucratic regulations, and the consolidation of support networks. Entrepreneurial resilience was evident in the ability of business to remain operational and in the motivation of entrepreneurs to continue their activities.
Conclusions: Although the healthcare sector has demonstrated a remarkable capacity for adaptation, it is necessary to strengthen support policies to ensure its sustainability. Digitalization and income diversification emerged as key factors for the recovery and expansion of the sector. This study provides a foundation for future research on innovation and sustainability in healthcare entrepreneurship.
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